We’ve been honored to be featured in newspapers and magazines around the world from TAM nas Nuvens in Brazil to The New York Times. See what just a few of these places have to say:

NYC TV’s $9.99: Let’s Get Crafty (July 31, 2013)

Halfway down 15th Street, between 5th and 6th Avenues is the virtual mecca of knitting, right on Union Square.

CBS New York: The 5 Best Casual Art Classes in New York City (January 30, 2012)

The Village Voice: Best Knitting Store of 2011 (October 19, 2011)

The small, brightly lit space specializes in endless varieties of yarn. […] Numerous classes and free in-store assistance ensure that your shawl turns out perfect, not knotted. This place is quite a hub for your hobby. NYC fabric art classes for kids (October 19, 2011)

TAM Nas Nuvens: Casa Da Vó (September 2011)

Martha Stewart Living: Lion Brand: Yarn with a Modern Twist (January 2010)

Walking through the doors of the Lion Brand Yarn Studio, the flagship store of the 131-year-old yarn purveyor, one feels a bit like Dorothy arriving in the land of Oz. Outside is a gray stretch of downtown New York City, but this room is all color and warmth, with a brilliant patchwork of yarns showcased in clear, backlit cubbies.

After opening in November 2008, the studio quickly became a global destination for yarn crafters. For the first time, the company’s sought-after collections–sold through mom-and-pop shops and large craft retailers–were available in one place. This is far from your ordinary yarn store, and the message is delivered in a hundred subtle ways, from the elaborate window displays to the computer workstations that dispense more than 2,800 free patterns. Lion Brand Yarn Studio: Learning to knit and crochet in Manhattan is fun and affordable (May 13, 2010)

CRAFT Video: Inside the NYC Lion Brand Yarn Studio (September 18, 2009)

Time Out New York: The Best NYC Craft Stores (April 30, 2009)

Lion Brand is like the godfather of yarn: The family-owned and -operated business started in New York in 1878 and is America’s oldest hand-knitting yarn brand. But don’t be intimidated by its lineage, the studio is welcoming to all skill levels. Inside the cheerful space is a unique display of backlit translucent panels showcasing a rainbow of available yarns. A Dream Comes True: The Lion Brand Yarn Studio Opening in NYC (November 24, 2008)

The New York Times: Knitting Through the Downturn (November 17, 2008)