Press

We’ve been honored to be featured in newspapers and magazines around the world from TAM nas Nuvens in Brazil to The New York Times. See what just a few of these places have to say:

AM New York: Crafting in NYC: The best places to learn creative skills, from knitting to woodworking.

Also as humans, we have an innate need to create, according to Gretchen Fancher, the education director at Lion Brand Yarn Studio in Manhattan.

“There’s a deep thing in people — humans are makers,” she said. “I think as more of our work becomes digital, fewer people get to work and use their hands like they used to. Crafting is fulfilling the need to create something.”

Plus, New York City’s fast-paced environment seems to spur on this drive. A lot of crafts are portable, like knitting, so it fits into modern life, she said.

It’s also incredibly stress-reducing. From the beautiful, tactile materials to the feeling you get that’s like solving a puzzle, creating is a way to tune out the world for a little while, she said.

There is a significant relationship between knitting frequently and feeling calm and happy, according to a 2013 study by the British Journal of Occupational Therapy. Additionally, more frequent knitters reported higher cognitive functioning, the study states.

There is also something to be said for having a community of people with whom you share your interest about the same “weird stuff,” Fancher said.

So it’s no surprise then that there are dozens of crafting spaces across the city. Not only can you be with other like-minded individuals, you can get hands-on help.

“There’s no one to look at your work and to tell you where you went wrong,” Fancher said of YouTube tutorials. “People become frustrated and put their work down and never pick it back up again. We don’t want that to happen.”

DNAinfo: Too Cold to Go Out? Try These 8 Events Near Major Subway Hubs (January 29, 2015)

Men’s knitting night: Lion Brand Yarn Studio, at 34 W. 15th St., offers a free monthly event just for men to knit, crochet, embroider and mingle over a bottle of wine. Usually the event draws about a dozen guys per night, said Claire Cromwell, studio manager at Lion Brand.

“It’s really about hanging out, and a couple of bottles of wine helps,” said Cromwell. “Some of the men have been coming to the group for years and they make some gorgeous sweaters.”

The group meets one Thursday every month and is open to men of any skill level. Those who are interested should RSVP online and check the calendar for exact dates. Space is limited.

NYC TV’s $9.99: Let’s Get Crafty (July 31, 2013)

Halfway down 15th Street, between 5th and 6th Avenues is the virtual mecca of knitting, right on Union Square.

CBS New York: The 5 Best Casual Art Classes in New York City (January 30, 2012)

The Village Voice: Best Knitting Store of 2011 (October 19, 2011)

The small, brightly lit space specializes in endless varieties of yarn. […] Numerous classes and free in-store assistance ensure that your shawl turns out perfect, not knotted. This place is quite a hub for your hobby.

TimeOutNewYorkKids.com: NYC fabric art classes for kids (October 19, 2011)

TAM Nas Nuvens: Casa Da Vó (September 2011)

Martha Stewart Living: Lion Brand: Yarn with a Modern Twist (January 2010)

Walking through the doors of the Lion Brand Yarn Studio, the flagship store of the 131-year-old yarn purveyor, one feels a bit like Dorothy arriving in the land of Oz. Outside is a gray stretch of downtown New York City, but this room is all color and warmth, with a brilliant patchwork of yarns showcased in clear, backlit cubbies.

After opening in November 2008, the studio quickly became a global destination for yarn crafters. For the first time, the company’s sought-after collections–sold through mom-and-pop shops and large craft retailers–were available in one place. This is far from your ordinary yarn store, and the message is delivered in a hundred subtle ways, from the elaborate window displays to the computer workstations that dispense more than 2,800 free patterns.

Examiner.com: Lion Brand Yarn Studio: Learning to knit and crochet in Manhattan is fun and affordable (May 13, 2010)

CRAFT Video: Inside the NYC Lion Brand Yarn Studio (September 18, 2009)

Time Out New York: The Best NYC Craft Stores (April 30, 2009)

Lion Brand is like the godfather of yarn: The family-owned and -operated business started in New York in 1878 and is America’s oldest hand-knitting yarn brand. But don’t be intimidated by its lineage, the studio is welcoming to all skill levels. Inside the cheerful space is a unique display of backlit translucent panels showcasing a rainbow of available yarns.

CraftStylish.com: A Dream Comes True: The Lion Brand Yarn Studio Opening in NYC (November 24, 2008)

The New York Times: Knitting Through the Downturn (November 17, 2008)