You may have seen Shira at the Studio wearing her “Yarn Diva” button while helping people find yarn or teaching knitting to beginners and kids. You’ll still be able to see her occasionally at the Studio but nowadays she will be spending a lot of time traveling to talk to people about Lion Brand! She’ll be listening to what they want to know, and sharing her passion for yarn and Lion Brand.
Shira is our new Brand Ambassador and a fifth generation member of the family who owns Lion Brand. She started coming to work with her Dad, the President and CEO of Lion Brand, when she was a young child and she has been learning about the business at the dinner table and at family events, so for as long as she can remember, she’s wanted to be part of this historic brand. Shira will also be featured on the Lion Brand blog and on many of our videos. You can follow her on Twitter, Instagram, and Pinterest at @ShiraRoars.
If you’re not familiar with Shira, check out the fun video below!
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Read about Shira’s recent visit to the Big Apple Knitter’s Guild here. And, if you know a group that would like a visit from Shira in the local New York City area including classes and clubs, please contact her at Shira@lionbrand.com!